Ecological Change in New England under Native Americans...

Although the colonial history of New England has been thoroughly researched and taught across all levels of educational institutes across the United States, the study of its environmental history often takes a backseat to America’s complex and enthralling social and political history. This trend has been abating in recent decades, given that more Americans have taken an interest in their environment and conservation, and in response to this new demand the field of environmental history was initiated by historians like William Cronon, who explores the changes in the New England environment under the stewardship of Native Americans and European colonist in Changes in the Land: Indians, Colonists, and the Ecology of New England. Cronon’s work†¦show more content†¦The popular view among the colonists regarding their deep ecological footprint was that it was furnished by an approving God, meaning that they could utilize this blessing as they saw fit. Using the land to farm and graze animals was in their view, â€Å"improving the land,† and thus another signifier that they held more of a right to own it, as opposed to the â€Å"lazier† Native Americans who tended to hunt and gather food more than the colonists. Cronon gives us good insight into the sound methodology that historians used to determine the environment at that point, from primary sources describing the environment or various phenomenon, to the presence of various local statutes dealing with the environment that hinted at the changing state of the colonial settlements and wilderness. From most accounts, it seems that most colonists were unaware of the complex relations that existed between them, Native Americans, and the environment. Cronon’s work meticulously details the chasm between the colonial and Native American outlooks on the environment and on each other. Europeans were grounded in a mercantile economy and judged the environment by the resources it affo rded an aspiring entrepreneur who had to find a way to turn a profit and repay debts and other capital expenditures (20). Many letters sent back to the Old World by colonists detailed the abundance of floraShow MoreRelatedThe Colonization Of New England964 Words   |  4 PagesEnglish colonist history in North America, you would have to begin with the settlements of New England. The English colonists had to endure the ecological challenges of New England, oppose to the conditions they were accustomed to in England. They also had to coexist with the original inhabitants of the lands the Native American Indians for information on techniques of agriculture for proper sustainability, and for trade pur-poses. English colonists had to obtain knowledge from Native Americans alongRead MoreThe Land As A Rival Of The Old Testament s Promise Land1261 Words   |  6 PagesColonist were attracted to New England as a result of reports that depicted the land as a rival of the Old Testament†™s promise land. In a nearly ironic set of ecological blunders the colonist would drastically transform the land and the way of life of its native inhabitants. In essence their mercantilist mind set would change the ecology of New England through trade, deforestation, and practices associated with livestock. Upon arrival the colonist began to trade with the Indians. The colonist wouldRead MoreChanges in the Land Essay1072 Words   |  5 Pages2015 Changes in the Land Essay In William Cronon’s book Changes in the Land: Indians, Colonists, and the Ecology of New England, he discuses the ecological history of New England from the late sixteenth century to the early nineteenth century. He demonstrates how the New Englanders changed the land by illustrating the process of the change in the landscape and the environment. In the Preface Cronon states, â€Å"My thesis is simple: the shift from Indian to European dominance in New England entailedRead MoreDiscussion Board 41230 Words   |  5 PagesAfricans? The enslave Africans were not seen as people and therefore they were treated harshly. They were only seen as profitable property. There culture and religion were all ignored. By what means did African American slaves seek survival and liberations? African American slaves sought survival and liberation by escaping from the plantation and setting up their own colony in hard to navigate areas such an mountains and swamps. How did Africans resist slavery? Africans resisted slaveryRead MoreEuropes Second Logistic5530 Words   |  23 Pagesthis growth? No single obvious cause for the renewal of population growth presents itself. The incidence of the plague and other epidemic illnesses apparently diminished gradually, possibly as a result of increasing natural immunization or of ecological changes affecting the carriers. The climate may have a good impact. And also earlier marriages and thus higher birth rates. This situation continued throughout the sixteenth century. Beginning with unequal densities, growing at different rates, theRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesCulture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Read MoreRastafarian79520 Words   |  319 Pagespage intentionally left blank Rastafari From Outcasts to Culture Bearers Ennis Barrington Edmonds 2003 198 Madison Avenue, New York, New York 10016 Oxford University Press is a department of the University of Oxford It furthers the Universitys objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Bangkok Buenos Aires Cape Town Chennai Dar es Salaam Delhi Hong Kong Istanbul Karachi Kolkata Kuala Lumpur Madrid Melbourne

Risk Management Plan For Smart Car Using The Internet Of...

3. Risk Management Plan 3.1. Risk Identification Risk identification is the procedure of deciding risks that could conceivably keep the system, company or speculation from accomplishing its objectives. For risk identification, the team should to survey the project scope, cost appraisals, schedule, specialized development, key performance parameters, execution challenges, usage challenges, coordination, interoperability, supportability, inventory network vulnerabilities, capacity to handle risks, cost deviations, test occasion desires, wellbeing, security, and more (â€Å"Enterprise Risk Management†, 2010). When we launch the new project of smart car using the internet of thing technique, we will identify more risk related to internet or computer by using below steps. †¢ Surveying †¢ Statement of Work †¢ Poor Process Execution †¢ Past Failures †¢ Defect Rates †¢ Metrics Analysis 3.2. Risk Assessment Risk assessment is to procedure to analysis the impact of the risk on the project. there are two methods for risk analysis; qualitative risk analysis and quantitative risk analysis. This two methods, we use for the analyzing the risk for the project of iSmartV. 3.2.1. A complete qualitative risk analysis: The goal of leading a subjective risk analysis is to secure wellbeing against perceived risks and to build the readiness of administration, colleagues, and all staff who are helpless against them. This technique for risk analysis is intended to recognize issues that are looked uponShow MoreRelatedInformation And Communication Technologies ( Ict )2012 Words   |  9 Pagesservices of a city these need to evolve into a ‘smart city’. A smart city according to Forrester, is one that uses information and communication technologies (ICT) to make the critical infrastructure and services of a city, such as public safety, transportation and utilities more aware, interactive and efficient. The realization of smart city is now becoming possible with the emergence of Internet of Things (IoT), which radically evolves the current Internet into a network of interconnected objects, suchRead MoreData Mining Of Big Data1646 Words   |  7 Pagesof Computer Science University of Technology and Management Shillong, India shukla.vishesh07@gmail.com Saurav Utkarsh Department of Computer Science University of Technology and Management Shillong, India saurav.utkarsh@stu.utm.ac.in Sahil Mittal Department of Computer Science University of Technology and Management Shillong, India tousif.raza@stu.utm.ac.in Abhishek Kumar Department of Computer Science University of Technology and Management Shillong, India abhishek.kumar@stu.utm.ac.in Read MoreAdvertising and Promotion - Hnd Essay5099 Words   |  21 Pagescomplete this cycle. We can simply them by drawing a structure as follows. The client is the organisation who needs to sell the products to target audience through an advertising campaign. They are selecting the agencies for that and discussing the plans with them for a better communication. They finance the whole process of advertising and promotions. And also evaluate and control the campaign. There are two types of agencies which are advertising and promotional. They are providing the informationRead MoreThe Electronic Toll Collection in Malaysia, Questions and Answers5012 Words   |  20 Pagesanswer of the following question of possibilities of cash disappeared as a payment method is clearly ‘No’. Cash represents as financial transaction of any products or services. The idea of having a cashless world has been thinking long times ago. The risks of handling cash are high compared to electronic money including toll fares. The introduction of electronic payment system has created an opportunity for the other payment system to be begun. It may be difficult for cash to be as payment method toRead MoreUncertainty and Project Management: Beyond the Critical Path Mentality10543 Words   |  43 PagesUNCERTAINTY AND PROJECT MANAGEMENT: BEYOND THE CRITICAL PATH MENTALITY Arnoud De Meyer1), Christoph H. Loch2), Michael T. Pich3) 1) Professor of Technology Management, INSEAD (arnoud.de.meyer@insead.edu.sg) 2) Associate Professor of Technology Management, INSEAD (christoph.loch@insead.fr) 3) Assistant Professor of Technology Management, INSEAD (michael.pich@insead.edu.sg) Keywords: project management, uncertainty, project profiles Abstract Project management is often identifiedRead MoreSharing Economy10348 Words   |  42 Pageseffective implementation of CSR management. Based in Finland, the organisation is active throughout Europe, relying on an extensive network of like-minded organisations and sustainability experts. www.ecovala.eu Author Erwan Mouazan is director and founder of Ecovala. He develops and implements innovative sustainability solutions both at private and public level. Erwan owns a Masters degree in economics, with a specialization in international management. In the last 9 years, he has workedRead MoreBig Data Analytics Driven Enterprise Asset Management For Asset Intensive Industries6539 Words   |  27 Pages ¬Big Data Analytics Driven Enterprise Asset Management for Asset Intensive Industries. Abstract â€Å"Information is the oil of the 21st century, and analytics is the combustion engine.† was introduced by Peter Sondergaard during Gartner Symposium/ITxpo 2011. In fact, data is like oil! It has value, but it needs to be extracted and refined to get the true value from it. In today’s business climate, organisations across various sectors are realising the importance of collecting data from different businessRead MoreOperations Management in a Travel Agency4951 Words   |  20 PagesKings Travel offer range of different services e.g. travelling for leisure or business, economy or executive class or religious visit e.g. Hajj or Umrah package. They also offer other services such as Hotels Reservation and booking on Behalf of Client, Car Hire, Travel Insurance and tailor made itineraries to suit the individual budget. They are committed to supporting responsible tourism. They send many people to holiday destinations every year, and by managing tourism in sustainable ways, they helpRead MoreSummary of Text Book: Essentials of Management Information Systems8717 Words   |  35 Pagesï » ¿ Course Related Virtual Expert Jack Brown (Business Analyst) JSB Inc. Car Accessory Dealership James S. Black (Company founder) An entrepreneur with a love for cars. Abigail Foley (Senior vice president of Business Development) Reported an increase in customers cancelling their accounts. Mark Thompson (Business Development Manager) Prepared proposal for implementing an information system. Major Business Functions (In JSB) Manufacturing Assembling the product, checking for qualityRead MoreMarketing and Financial Markets41809 Words   |  168 Pages Planning, implementing, and Controlling Marketing Strategies 30 Part 2: environmental Forces and Social and ethical responsibilities 61 3. the Marketing environment 62 4. Social Responsibility and ethics in Marketing 92  © Part 3: Using information, Technology, and Target Market Analysis 127 5. Marketing Research and information Systems 128 6. target Markets: Segmentation, evaluation, and Positioning 158 Part 4: Customer Behavior 191 7. Consumer Buying Behavior 192 8. Business

Extending High School Free Essays

I don’t think high school should be extended to five years. Many students can barely make it past the first couple years. If high school is extended, then there will be an increase in the number of student dropouts. We will write a custom essay sample on Extending High School or any similar topic only for you Order Now There will be a decrease in the number of high school graduates. Many students don’t like school, so an additional year may just be too much. Eventually, they will decide to drop out. More conflict will arise for those students who do not get along well with others. Most students think of school as a chore and not a privilege. They are desperate to get out of school. Adding another year will only discourage them in continuing their education. They will begin to feel like school will get them nowhere because they have been there for so long. Educationally speaking, there is little academic reason to extend high school. Increasing the time will only decrease the difficulty of the courses and not prepare students for college classes. Most middle schools do a great job in keeping students that want to excel in their studies get a head start for high school. In most districts, students who excel academically, and need less time in high school, have opportunities to take college level classes before graduating. If a student did not do well in high school, and decides to go back and receive his/her diploma, he/she can take remedial classes at a community college. They can then get a better job or begin their college education. Socially speaking, the school would then be a mix of students between the ages of fourteen and nineteen years of age. Social issues will arise between the younger and the older students because of the age difference between the groups. High school performs an important social role in guiding students through their teenage years. At eighteen years of age, a person is already an adult and should be socialized with adults, such as other college students or fellow employees. In conclusion, high school should continue to be four years. This extension will only make high school dull and unbearable for many students. It does not matter how many years a student stays in high school. It is the quality of learning and the students’ own will to succeed. How to cite Extending High School, Papers

Analysis Business Ethics Of Dilemma Of Michael †Free Samples

Question: Discuss about the Analysis Business Ethics Of Dilemma Of Michael. Answer: Introduction Business ethics relates to the detailed study of right business practices and policies that are essential to take care of controversial issues like insider trading, corporate governance, corporate social responsibility and many more. Business ethics plays an important role in every business. The ethics related to a business establishes a certain level of trust between the employees of an organization. This practice in a business ensures the fact that everyone receives similar and fair treatment. The business ethics of an organization helps in distinguishing between right and wrong that is done within an organization (Avakian and Roberts 2012). The aim of the business should fair dealing with everyone, the ethics should always be same for all employees working in any level in the organization, remedial measures should be taken if violation in ethics is detected, guidelines need to be provided regarding the business ethics, the perception of right and wrong should be the basis of the ethics (Brenkert and Beauchamp 2012). The importance of business ethics lies on many factors, Satisfying the needs of the employees and people related to the business. The ethics set by the business helps in creating its credibility among the employees. The correct utilization of the resources, that is, the employees of the organization is based on the business ethics. The decision making process of themanagement is effected and improved with the help of the business ethics. The organizations which have correct values and ethics prove to be profitable in the long term basis. The ethics of the business helps in safeguarding the interests of the employees in the organization and the society at large. About the case study The case study is about a person named Michael Vasquez who is working as the product manager in a technology start-up company. He loved his job and the risks and challenges related to it. However, on a certain afternoon his boss showed him some documents which he had obtained from the server of the companys competitor. The documents were confidential. Michaels boss tried to convince him by saying he had obtained these documents from a colleague and he had not breached any password. Michael is now in a dilemma whether to use these documents or not. He has do decide whether to use this information for his companys welfare or not (DesJardins and McCall 2014). Ethical issues in the case scenario The ethical issues related to this case study is, that the information that has been obtained by Michaels boss is totally confidential to the other organization. The usage of this information for the profit of Michaels company is not right at all. This can provide a lot of gain to the company, but the way in which this profit is gained, is unethical. This proves that the company does not have the potential to work on its own strengths. The company is using the confidential information of another company to generate their own profits (Hartman, DesJardins and MacDonald 2014). Actions to be taken by Michael based on two ethical theories The two ethical theories based on which Michael can take an action about the scenario are Utilitarianism and Justice. The theory of utilitarianism states that any actions taken by an individual is decided to be right or wrong on the basis of the consequences of these actions and the effects that they have on the bulk of people related to a business. Michael can use this approach to take his decision because with the help of this he can judge that whether the decision of using the confidential data of another company will have a negative impact on the reputation of his company and this in turn will affect the people working in the organization. The organization will be affected negatively because of fraud and the employees of the organization will also suffer (Hoffman, Frederick and Schwartz 2014). The theory of Justice states the importance of the fairness level of the treatments given to each and every individual in the organization and to its competitors as well. The action taken by Michaels boss is highly unfair for the organization whose private data has been stolen. In this manner the company is trying to gain from the weakness of others rather than its own strengths. Judging the beliefs of the boss to be ethical or unethical Michaels boss has collected data related to pricing strategies, plans related to products, partnership agreements and many other documents. These documents and the information contained in them are always confidential to a particular company. Michaels boss aims to earn profits and develop the company based on the strategies and plans developed by its closest competitor. This proves that the company itself does not have the ability to form its own strategies and plans to generate profits for themselves (Jennings 2014). This step may help them to earn profits. This is not entirely illegal according to law, but it is highly unethical. The reputation of the company is at stake, because the leakage of this information can lead to a lot of problems for the company. This will affect the lives of the employees related to this business. Although, any type of information is not provided in the companys policies and procedures regarding the problem faced by Michael regarding unethical use of the information, the decision of using this information for the company profits is unethical. The use of this information will give Michaels company an edge over its competitor, however, this step will not be right for the long term goals of the company (Lawrence and Weber 2014). Michaels judgement to blow the whistle A whistle blower refers to that person or employee of an organization who informs other in the organization about any immoral, unethical or illegal practice, so that he can get the help of the majority to bring a change in the practice. Whistle blowing can be of two types. One is internal whistle blowing and the other is external whistle blowing. Internal whistle blowing refers to the process where the whistle blower informs only the employees of the organization about the unethical practice, so that they can together stop themanagement from taking such an action. In situations where the internal whistle blowers are subjected to punishment, the next step that is taken is external whistle blowing (Miceli, Near and Dworkin 2013). In this process the whistle blowers inform the government agencies and other external agencies like the press about the unethical practice in the organization, so that suitable measures can be taken. In this case Michael should blow the whistle internally, so that the unethical step that is about to be taken can be stopped within the organization itself. In this manner, the unethical practice will be stopped and the reputation of the organization will be saved as well. Factors leading to whistle blowing Whistle blowing is effected by the ethics and morals of an individual. The whistle blowers are those employees of the organization who have the capability to think about the welfare of the organization and also its reputation rather than only focussing on its profit generation. The mental strength and motivation to speak up against the organizational practices helps the employees to become whistle blowers. Whistle blowing in an organization requires a lot of courage so that the difficulties related to this task can be overcome. All organizations do not have policies to provide the facilities to the employees to give their feedback. The organizations which are intolerant to the feedback provided by the employees or the internal reporting done by them, deems the whistle blowers to be negative in character (Miceli et al. 2012). They are assumed to be bad team players and also traitors to the organization. Whistle blowing often leads to many negative consequences for the employees. These include gaining negative reputation and job loss. Whistle blowers are an important part of an organization. The organizations which have suitable policies to receive the feedback from the employees and to encourage the whistle blowers prove to be much more successful. The organizations should encourage the whistle blowing activities, so that any type unethical or illegal practices can be stopped (Weiss 2014). Circumstances which lead to whistle blowing Whistle blowing is seen as a debatable practice. According to some people this practice is never justified as the employees have obligations and commitment towards the organization. However, the most basic obligation of an employee should be that he should harm any other individual or any organization (Michaelson et al. 2014). The circumstances in which whistle blowing is justified are as follows, When a policy or a product of a particular organization can harm the society or any other organization. The circumstances when the employee thinks that the harm that is caused to the other individuals related to the organization is against his own morals. The situation in which the immediate senior of the employee does not take any action on the unethical or illegal practices in the organization. When the employee has evidence regarding the unethical practices going on in the organization. The employee has reasons to accept the fact that the step taken by him will have implications or changes in the organization. This will motivate the employee to take the risk of reporting against the unethical practice and bring a change in the organization (Stanwick and Stanwick 2013). The whistle blower can take the decision of reporting about the unethical or illegal practices going on in the organization under these circumstances and bring a change in the organizational policies. Relevance of ethics to a business with reference to the case study Ethics play an important role in the business. The values and morals of an individual affects his ethical decisions in the organization. Every business should have a set of policies and ethics so that every employee of the organization at every level gets fair treatment. The organization should also take fair decisions with respect to other organizations who are its competitors (Wachs 2017). The unethical practices of an organization has a negative impact on the reputation of the organization. Unethical practices can help in achieving short term goals, however, there is a negative impact on the organization in the long term. In this case, Michaels boss is urging him to take an unethical step by asking him to use the confidential information that he has collected from his sources for the profit of his business (Waytz, Dungan and Young 2013). However, this can provide only short term profits to the business. In the long term, the leakage of this news will hurt the reputation of the organization and will destroy the trust of the employees as well as the stakeholders and consumers on the organization. Conclusion The report can be concluded by saying that business ethics is an integral part of the business. Unethical decisions or practices can only lead to the negative impacts in the long term. The whistle blowers play an important role in stopping the unethical practices that are taken by themanagement of the organization. In this case, Michael can act as the whistle blower of the organization and bring a change in the business policies. References Avakian, S. and Roberts, J., 2012. Whistleblowers in organisations: prophets at work?.Journal of Business Ethics,110(1), pp.71-84. Brenkert, G.G. and Beauchamp, T.L. eds., 2012.The Oxford handbook of business ethics. Oxford University Press. DesJardins, J.R. and McCall, J.J., 2014.Contemporary issues in business ethics. Cengage Learning. Hartman, L.P., DesJardins, J.R. and MacDonald, C., 2014.Business ethics: Decision making for personal integrity and social responsibility. New York: McGraw-Hill. Hoffman, W.M., Frederick, R.E. and Schwartz, M.S. eds., 2014.Business ethics: Readings and cases in corporate morality. John Wiley Sons. Jennings, M.M., 2014.Business ethics: Case studies and selected readings. Cengage Learning. Lawrence, A.T. and Weber, J., 2014.Business and society: Stakeholders, ethics, public policy. Tata McGraw-Hill Education. Miceli, M.P., Near, J.P. and Dworkin, T.M., 2013.Whistle-blowing in organizations. Psychology Press. Miceli, M.P., Near, J.P., Rehg, M.T. and Van Scotter, J.R., 2012. Predicting employee reactions to perceived organizational wrongdoing: Demoralization, justice, proactive personality, and whistle-blowing.Human Relations,65(8), pp.923-954. Michaelson, C., Pratt, M.G., Grant, A.M. and Dunn, C.P., 2014. Meaningful work: Connecting business ethics and organization studies.Journal of Business Ethics,121(1), pp.77-90. Stanwick, P. and Stanwick, S., 2013.Understanding business ethics. Sage. Wachs, M. ed., 2017.Ethics in planning. Routledge. Waytz, A., Dungan, J. and Young, L., 2013. The whistleblower's dilemma and the fairnessloyalty tradeoff.Journal of Experimental Social Psychology,49(6), pp.1027-1033. Weiss, J.W., 2014.Business ethics: A stakeholder and issuesmanagement approach. Berrett-Koehler Publishers.

Evolution Of Forensic Psychology (300 Level Undergraduate) Essays

Evolution Of Forensic Psychology (300 Level Undergraduate) The discipline of clinical psychology is evolving. Clinical psychologists are no longer limited to couches and working out of their own offices. They are now being put in the stand in courtrooms all over the world. Not because they are on trial themselves, however. Rather, they are there to share their expertise in areas that involve an individual in legal matters. The field of forensic psychology has grown in the 21st century because courtrooms recognize the value of psychologists' testimonies to help juries reach a clearer verdict. Not only that, but psychologists can help identify competence to stand trial, perform psychological autopsies and criminal profiling, and also aid in child custody cases. Like all fields in psychology, forensics has many perspectives. This walk-through of forensic psychology will discuss the history, methods, and prospects for the future of this field. Perspectives and History There is not a singular function that clinical psychologists perform in the legal system. Rather, there are many different roles and areas that they can undertake. For example, they can focus on law enforcement psychology, the psychology of litigation, correctional psychology, and forensic psychology (Nietzel, Bernstein, & Milich, 1998). However, the latter is our main focus. Forensic psychology involves many different areas in which clinical psychologists can be considered experts in: competency to stand trial and criminal responsibility, psychological damages in civil trials, civil competencies, psychological autopsies and criminal profiling, and child custody and parental fitness (Nietzel et al., 1998). Methods of Intervention and Change The reason why criminal competence is necessary to establish is because according to United States law, the criminal must understand the nature and purpose of the proceedings. This is required for several reasons. First, if the defendant is competent, the results of the trial are more likely to be accurate. Second, it would be considered immoral to sentence a convicted defendant of something that he or she doesn't understand. Lastly, the whole theory behind our judicial system relies on the defendant being able to defend his or herself in court. If the defense believes the defendant was not competent at the time of the unlawful act, the defense can plead not guilty by reason of insanity. Then forensic psychologists can testify whether or not they believe the defendant is insane or not. If the defendant is found to be insane, then the judge sentences him or her to a mental institution until the judge is convinced that the defendant is ready to be released. If the defendant is not foun d to be insane, then the trial proceeds. Several rules have been made in determining insanity, which have changed over the years to accommodate changing standards. Such rules include the McNaughton, Durham, and ALI rule (Nietzel et al.,1998). Forensic psychologists also examine psychological damages in civil trials. One of their duties is to decide whether these damages were due to the tort, which is the wrongful act that causes harm to an individual. The psychologist performs assessments similar to regular clinical assessments that include social history, clinical interview, psychological testing, and available records. After the assessment, the expert decides if the psychological damage was present before the tort, or if it occurred due to the tort. Another duty of forensic psychologists is to examine workers' compensation cases. They must decide how long the worker needs to recover from mental damages that their work-place may have caused. Similar to the tort cases, the expert must discover whether the injury was due to the place of employment or if it was already present (Nietzel et al., 1998). Civil competencies deal with whether or not a person is able to understand information that is used to make decisions and then act accordingly. Examples include whether a person is capable of managing financial situations, or if he or she is able to choose or refuse medical treatment. Scholars have agreed that four abilities are necessary to make decisions competently: understanding information pertaining to the decision to be made, applying that information with concern to the consequences of the decision, thinking rationally to evaluate strategies, and the communication of the decision. It is up to the clinical psychologist to determine if the person is making a rational decision by means of

What’s in store for nurses in 2018

What’s in store for nurses in 2018 The start of 2018 also means a new year for nurses! If you’re a nurse, you may be wondering what’s in store for you in the coming year- both individually and for the field of nursing in general. Although nursing is a very broad field- nurses are employed in a wide variety of settings (including doctors’ offices, hospitals, schools, outpatient clinics, nursing care facilities, military bases, and home healthcare services), and their responsibilities can vary widely (based on their education, experience level, and licensure)- there are some general workplace and industry trends that we can look at to determine what kind of year nurses can expect in 2018.Industry forecastAccording to the Occupational Outlook Handbook  developed by the United States Department of Labor, the broad job outlook for nurses looking ahead is a good one- employment for nurses is expected to grow faster than the average for all occupations over the next decade. A variety of factors are inv olved in this projected growth, including a growing senior citizen demographic (who will increasingly rely on healthcare services in their older years), an increased public emphasis on preventive care, and a growing rate of chronic conditions (including obesity and diabetes) that will lead to a wide array of healthcare needs. That said, if you’re a nurse- or thinking of becoming a nurse- and are wondering if it’s an industry with an abundance of opportunities or is experiencing over-saturation, rest assured you should not have trouble finding employment if you possess the requisite training, education, experience, and skill set.If you’re wondering which industries will have the highest levels of employment for nurses over the coming years, you can count on medical and surgical hospitals, doctors’ offices, home healthcare service agencies, nursing care facilities, outpatient care centers, and psychiatric and substance abuse hospitals and centers being at t he top of the list. An increasing number of nurses are being employed outside of hospitals, a trend that is expected to continue in 2018. Home-based healthcare is a growing business, and expect to see greater job opportunities for nurses who are willing to travel regularly.Are you curious about the regions and states that will likely have the highest levels of employment opportunities? Expect the highest concentration and need for nurses in the easternmost and westernmost portions of the country, with varying levels of employment in the central states of America. States that you can count on for typically having the highest levels of employment for nurses include California, Texas, New York, Florida, and Pennsylvania. Are you hunting for a bigger paycheck this year? Top paying states, on average, include California, Massachusetts, Hawaii, Oregon, and Alaska.Industry trendsIf you’re curious about the big industry trends that are likely to affect the field of nursing in 2018, T ravelNurse Source  and Licensed Practical Nurse  recently published articles that included their top predictions for the coming year. Expect the following key predictions to have an impact on the field of nursing.Nursing shortageAs hinted at earlier, there is expected to be a shortage of nurses across all disciplines in 2018. The need for experienced and qualified nurses will only continue to grow as the population in general gets older and the levels of chronic illness grows. Furthermore, the average age of nurses is currently over 50, so the number of professionals retiring- and the need for new nurses- will continue to grow over the year and into the future.What does this shortage mean for you as a nurse? Plenty! If you’re a qualified professional this puts you in the â€Å"driver’s seat†- allowing you greater leverage and options for choosing a position and having a prospective employer meet your demands for employment.Rise in technologyWe’re all aware of how recent advances in modern technology have changed nearly every aspect of society, and this includes the field of nursing. Technology will play an increasing role in how nurses perform their daily responsibilities, so expect new tools, simulators, high-tech devices, and other pieces of healthcare technology to be used on the job. Even basic record keeping has gone digital and mobile- today, healthcare professionals can access patient records at the point of contact, instead of having to go back and forth to a dedicated nursing station.Telemedicine has been a big industry buzzword in recent years, and expect it to continue and grow in 2018. Advances in technology have made remote healthcare (often taking advantage of video technology) accessible and affordable, and   it is an increasingly growing field in nursing. Those who get comfortable and experienced in telemedicine will be able to leverage the additional employment opportunities and flexibility it can provide.What does this mean if you’re a nurse or are thinking of becoming one? The bottom line is that the need for tech-savvy nurses will be a big trend in 2018 and beyond, and those industry professionals who possess the skills and mindset to learn how to master new equipment and technology will be especially valuable in the industry.More male nursesThe last several years has seen a sharp increase in the number of men entering the nursing profession, and 2018 will be no exception- expect to see increasing numbers of male nurses across all disciplines. If you’re a male and are thinking of pursuing a career as a nurse, there’s no better time than the present to do so.The future of healthcare landscapePotential changes to state and national healthcare laws, and what will happen to healthcare in general if the Affordable Healthcare Act gets repealed (and what system would potentially replace it) could have a big potential impact on the field of nursing in 2018. We are current ly in â€Å"wait and see† mode regarding this issue, and only time will tell how this fully plays out and how it will effect healthcare professionals in 2018 and beyond.There you have it- some of the key predictions and trends for nursing for 2018. If you’re a nurse or are thinking of becoming one, use the information provided here to set yourself up for career success in 2018 and beyond.

Writing Project 2 Essay Example | Topics and Well Written Essays - 1000 words

Writing Project 2 - Essay Example The text is written in a way to criticize one’s self. Before anyone could call him an idiot or sick he calls himself ill-minded. The context of the song is the over popular rap image of hip hop artists. In today’s world, TV and media has made the youngsters believe that good life is about making money and doing drugs because that is what the superstars do. It is called the celebrity lifestyle. And everyone seem to join that club. It is just a smoke screen and people are wasting their lives, dreaming about that dream that someday they will have lots of money like those superstars they see on TV and then they will have ‘fun’. Hopsin 5 addresses this ‘fun’ in this song and trues to make a mockery of the vision it generates in people’s minds. Asking â€Å"Is that all you think life really is?† (Hopsin 5, 2012). It is very hard to find the subtext in this song. Rap songs are generally very explicit and there are usually not many hidden meanings. The general idea behind a rap song is ‘being real’ and not hypocritical; saying what you mean exactly how you mean it. Hopsin 5 does exactly that. He is trying to wake up his generation who in his opinion are like zombies. Their brain cells are rotting because of drugs and pop culture. At the start of the song Hopsin says this addressing the ‘kids’ he sees on the street. He says he has become a freak for those kids who stare at them. But in fact Hopsin 5 is observing them when they talk about cursing school and dropping out of school. Later in the song he addresses the same issue of dropping out and says that many kids are in school because their parents send them there, it is not their choice. Referring to a gift they have but they don’t appreciate. Hopsin 5 was not as famous as some of the rap superstars like Snoop Dog, Eminem or Jay Z. He starts his song by saying that he doesn’t like rap and shows his disgust. But he raps only b ecause it works, it delivers the message and more importantly he can â€Å"if the shoe fits, wear it". It is very hard to say that Hopsin was a credible figure at the time he released this song and that his image and his personality would have ‘sold’. He calls himself a freak that the kids stare at him, only to make him more difficult to agree with. Pathos of Hopsin 5’s argument is very strong. In fact it is the single most powerful aspect that actually convinces the listeners that what he has to say is the truth. It is the pathos (the emotional appeal) that has got him over 32 million views for his song on YouTube (Hopsin 5, 2012). He puts his heart in the song and its shows. Other than the context, subtext and intertextuality, the video shows him persuasively and even aggressively talking or even ‘rap lecturing’ some ‘kids’ (kids is a just a slang for youngsters, the age group can range from 13-30) who are doing drugs and acting †˜cool’. The song is filled with second person narrative. The word ‘you’ has been used extensively, for each and every listener of the song. And that makes the emotional exorcism even stronger. The listener immediately starts to analyze himself. The target is the kids that are hooked to hip hop and ‘you’ is used to give them the rap lecture. This ‘you’ is the main weapon of the pathos as Hopsin 5 delves into what ‘your’ image of a fantastic life is. He shows ‘you’ the mirror and rephrases the dreams these kids cook up; to sell drugs so they can make them lots of money, and showing their bullet scars as trophies and that it is fun to live life like that. In the song he talks to this girl who is pregnant. He tells him that she is pregnant because it’s her own fault. All that glitters is not gold. If girls go to the

Dislocated Shoulder Essay Example | Topics and Well Written Essays - 250 words

Dislocated Shoulder - Essay Example In most cases,  dislocation occurs due to direct fall or blow on the outstretched arm. Additional, there are posterior (backward) and the inferior or the downward dislocation (Rockwood, 2009). The posterior occurs occasionally, and it is to electric shock. Shoulder Dislocation often leads to severe pain that makes the victim unable to move the affected shoulder in a particular direction; thus, making their rams numb. Sometimes, the dislocated shoulder makes the arm twist off the body with the arm facing towards the back (Kuehl and National Association of EMS Physicians (U.S.), 2002). A severely dislocated shoulder is visible whereby the victims shoulder appears unusual. Dislocated shoulders can be tested and examine in different ways; however, it is pertinent to note the time of injury, prior medical condition to the problem or injury, and how the injury occurred. Some of the tests include the deltoid muscle test, touch sensation, twist, hand movement, and x-ray in the invisible situations (Rockwood, 2009). The treatment of the dislocated shoulder may include medication to a lessen pain and some cases require a general anesthetic. The treated patient is often sent home in shoulder immobilizer or sling (Rockwood, 2009). This reduces movement of the shoulder thereby facilitating recovery. Additionally, a pillow may be placed in between the body and the affected arm to help support the injured shoulder. A fully recovered victim may get back to the pitch but can avoid or prevent further injuries by learning safe landing

Psychology assigment 4 Assignment Example | Topics and Well Written Essays - 500 words

Psychology assigment 4 - Assignment Example The hypothalamus in the body produces gonadotropin releasing hormone (GnRH) that travels to the pituitary glands through the capillaries helping to stimulate the production of follicle stimulating hormone (FSH) and luteinizing hormone (LH). In response to the FSH and LH the gonads or sex glands increase the production of sex hormones estrogens and androgens (testosterone), while adrenal glands also produce androgens. The production of androgens is increased by secretion of adrenocorticotropic hormone (ACTH) in pituitary gland. The estrogen and testosterone released by gonads bring biological changes and help in development of breasts in girls and testicular development in boys. Other androgens result in changes of body proportion and function of organ systems. The puberty onset results in physical development, hormonal changes and sexual maturation which vary both within and between the sexes. During puberty girls experience pubic hair, breast development and growth of reproductive system. Girls increase their height and changes in body proportions while beginning their menarche by age 11-16. Boys experience changes later than girls involving pubic hair, enlargement of penis, growth of scrotum and development of reproductive system. The height increases while body proportions and body hair changes experiencing voice changes and spermarche. The adolescent’s cognitive development determines the ability of a person to learn, think, reason and adapt to the environment. Piaget’s study of cognitive development theory is mainly based on three principles namely: assimilation, accommodation and equilibration; while his belief that cognitive development occurred in four stages that are universal as every person passes through all these stages in same order. These four stages are: sensorimotor development, preoperational period, concrete operations and formal operations. Each stage is corresponded to certain age but there could be variations as some

Analysis Of A Clockwork Orange English Literature Essay

Analysis Of A Clockwork Orange English Literature Essay Singing in the rain, Im singing in the rainà ¢Ã¢â€š ¬Ã‚ ¦. As this vivacious song disappears into the terror of the night, the emergence of one of the greatest novels and movies, A Clockwork Orange, begins to take shape. Anthony Burgesss contemporary novel, A Clockwork Orange, and Stanley Kubricks outstanding movie, A Clockwork Orange, based upon the novel, have many important similarities and differences, which aid in confirming A Clockwork Orange as one of the most terrifying, yet extraordinary pieces of cinema and literature ever to be created. One of the important similarities between Anthony Burgess novel and Stanley Kubricks outstanding movie of A Clockwork Orange is the interpretation of what the true meaning of A Clockwork Orange which is important because it is the basis for the entire story because he has been brain washed by the government to make him act the way they want him to act. In A Clockwork Orange, Alex is only A Clockwork Orange, something mechanical that appears organic. By this I mean that although Alex is human, and capable to say and think whatever he chooses, he cannot, for in fact he is being used like a machine by the government, doing whatever they desire with him. From the similarity between the interpretation of what the true meaning of A Clockwork Orange in both Anthony Burgess contemporary novel and Stanley Kubricks outstanding movie of A Clockwork Orange comes the difference in how the government proves Alex to be like A Clockwork Orange, after having already completed the Ludovico Technique. In Anthony Burgess contemporary novel they prove Alex to be like A Clockwork Orange by showing him certain grotesque pictures and asking him what he felt. In Stanley Kubricks outstanding movie, they proved Alex to be like A Clockwork Orange by placing him on a stage with actors and presenting it in front of the important members of the government. Please, I must do something shall I clean your boots Look, Ill get down and lick them. In Stanley Kubricks A Clockwork Orange this following passage is what Alex said in Stanley Kubricks movie after having been kicked in the Gulliver by the actors boot, which demonstrates Alexs mechanical change into A Clock work Orange. Another similarity in both Anthony Burgess contemporary novel and Stanley Kubricks outstanding movie of A Clockwork Orange is the use of the Nadsat language. The Nadsat language, which is the vocabulary of the teenagers in the future, is important to be in both the book and movie because the language shows the difference between the violent teenagers and the intellectual aristocracy of this nightmarish future. Viddy well brotha viddy well, What giveth then, old droogie? Nobody seemed to quite pony that, but somebody said in like a harsh goloss Ho, ho, ho! Well, if it isnt fat stinking billy goat Billy Boy in poison! How art thou, thou globby bottle of cheap, stinking chip oil? Come and get one in the yarbles, if ya have any yarbles, you eunuch jelly thou! Be more respectful, boy, in addressing the Minister (A Clockwork Orange, page 173). This passage taken from Anthony Burgess contemporary novel exemplifies how teenagers talked, and that no one else seemed to understand pony what Alex was saying, except that it had to be disrespectful. A huge difference between Anthony Burgess contemporary novel and Stanley Kubricks outstanding movie of A Clockwork Orange is the differences with the second encounter with the man whose wife that had been raped and killed by Alex and his friends droogies. In Anthony Burgess contemporary novel, the man is exactly the same as he was except for his wife having been killed. In the book, the man asked to hear Alexs story and he mentioned the name Dim, whom sounded familiar to the man, and then for the first time he realized that Alex was one of those hoodlums who raped his wife that terrible night. Also, in the morning, the man called him down to eat breakfast, which gave Alex time to roam around in the mans bedroom where he found his name, F. Alexander, on his book. However, from this, Alex was used by F. Alexander as a political stunt in the hotel room without force and leaves the reader to assume that F. Alexander was responsible for driving Alex to sheer madness to jump out of the win dow. Unlike Anthony Burgess contemporary novel, Stanley Kubricks outstanding movie was completely different in the second encounter with the man whose wife had been raped and killed by Alex and his friends. The man, having been beaten so badly in the first encounter, was now in a wheelchair, and accompanied by a huge, strong man named Julian, whom helped F. Alexander do the things that he could not do in a wheelchair. Also, while Alex is offered a hot bath, he sang the song Singing in the Rain, which he had sung during the first encounter with F. Alexander. Having sung this song, the man at once recognized and realized that Alex had been one of the hoodlums that were there on the night he had been beaten, and raped his wife. Also, having realized after the bath that Alex was responsible for his wifes death, he drugged Alexs drink rendering him unable to ever know the mans name, F. Alexander, and proving that F. Alexander was responsible for having tried to kill Alex by driving him to madn ess to jump out of the window. Anthony Burgess contemporary novel, A Clockwork Orange, and Stanley Kubricks outstanding movie, A Clockwork Orange, based upon the novel, have many important similarities and differences. These similarities and differences; however, help to mold in my opinion one of the greatest novels and movies of our time. Upon reading and watching A Clockwork Orange it leaves me with just one final thought what will the world be like in the future?

Women in the Military :: Women in Military Essays

Women now comprise 14 percent of the active-duty Armed Forces of the United States. That figure is up from 1.6 percent 25 years ago (Christian Science Monitor 1998:20). In 1948, President Truman signed the Women's Armed Services Integration Act which formalized the role of women in the military. Under the law, each branch of the service was allowed to appoint one woman Colonel (Byfield, 1998:02). Now, there are numerous women who serve as Generals and Admirals. They comprise all components of the forces including serving in combat units and aboard ships. It is hard to measure whether their integration into the services has been a success or a hindrance. Generally, when looking at the issue, one should consider the effect of the integration on defense readiness, unit cohesion and morale. The contributions of women to defense readiness are in a number of areas. Women occupy diverse positions in the armed forces. A large percentage of women work in the areas of health care, administration, personnel, and supply. In fact 44 % of all women in the military serve in the health care field (Rabkin, 1999). More and more women are entering nontraditional fields such as aviation, surface warfare, air traffic control and field artillery (Rabkin, 1999). From 1992 to 1998, for example, the number of marine flight officers and pilots increased from 0 to 62 (Rabkin, 1999). Similarly, the number of enlisted army women in field artillery increased from 32 to 122 during the period 1992 to 1998 (Rabkin1999). Basic training for women has been an ongoing issue for the military in terms of physical readiness. Military experts think that softening the training for women fails to transform them into physically fit, skilled soldiers who are supposed to be prepared for the demands of duty. They also think that accommodating women undermines the warrior spirit that draws young men to the military. The dropout rate for women is higher than for men. This can be attributed to the demands of physical readiness and coed training. Women fail to fulfill their commitments to serve in the military in all branches of the military. Leading the dropout rates are white women with an average rate of 43%, followed by black women at 33% and Hispanic women with 31% (Park, 1999:08). The possibility of women becoming prisoners of war is evident. One case in point is that of Melissa Rathbun-Nealy a military trained truck driver.

Brand Management

A RESEARCH PROPOSAL ON MARKETING BRAND MANAGEMENT This proposal is about one particular aspect of marketing, â€Å"Brand Management†. Marketing is a vast discipline so as a part of writing this proposal; I chose one particular aspect of it, which will provide information about several aspects of brands in global scenario. The main objectives of writing this proposal are: 1. Understanding the concept of brand and brand management 2. How brand names get evolved 3. Relationship of brand management and marketing 4. Different issues regarding brands in global scenario 5.Branding challenges This is the age of marketing. Today the success of any organization depends on the level of its marketing ability. Marketing has gained a great deal of importance in modern organizations to achieve its goals. However the concept of marketing continue to change along with the changes in nature of competition and consumer demands. According to Kotler and Armstrong –â€Å" Marketing is a pro cess by which individuals and groups obtain what they need and want by creating and exchanging products and value with each other†. Marketing is like giving medicine to a patient. You can read also Portfolio Management QuizzesPatient identifies a problem within them and then the health personnel delivers specific medicine to cure the problem. Marketing is also the same. Customer has certain problems or feels some deficiency and marketing delivers them with the right product to deal with. Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted, as the art of selling products, but sales is only one part of marketing. Actually â€Å"selling† is traditional of marketing and â€Å"marketing† is a modern form of selling.As the term â€Å"Marketing† may replace â€Å"Advertising† it is the overall strategy and function of promoting a product or service to the customer. The concept of marketing has changed over time. Previously, people preferred only production and selling as a part of marketing. But as the competition rose, they started valuing product quality, cust omer relationship, societal responsibilities as well as other supply chain participants. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response.Marketing satisfies these needs and wants through exchange processes and building long-term relationships. . Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organisation and its shareholders Major concepts related with marketing can be outlined as: a. Studying consumer behavior b. Brand management c. Selling and sales management d. Managing market intermediaries e. Service marketing f.Identifying customer needs, wants, market segment and product positioning g. Distribution logistics and supply chain relationships h. Responsibilities towards society and customer In this proposal, we focus on one of the maj or aspect of marketing, Brand management. Branding has been around for centuries. The word â€Å"brand† is derived from the Old Norse brandr meaning â€Å"to burn. † Initially, branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising.A brand is the most valuable fixed asset of a Corporation. For any organization to make its identity in the market requires a specific domain name. It helps to get recognized in the market. Brand name gives identity and helps it get recognized differently in the market. A modern example of a brand is Coca Cola, which belongs to the Coca-Cola Company. Similarly, Harley Davidson, Apple, Samsung, Adidas, Nike, Britannia etc. are other examples of brand. According to American Marketing Association (AMA) –â€Å" A brand is a name, term, sign, symbol, or design, or a ombina tion of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. † BusinessDictionary. com describes brand management as the process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand Management is actually the process of maintaining the value of brand and revising any associated entities as per the need of situation. It plays a crucial role in the success and failure of the organization. Why is brand an important aspect of modern marketing?The reasons are: 1. Means of identification as a unique name in the market 2. Means of legally protecting the unique features 3. Signal of quality level to customers 4. Base for competitive advantage 5. Increases level of awareness of the brand 6. Customers feel safe to negotiate with registered brands 7. Gives idea about product association 8. Brand is a promise made by the company to customer 9. It serv es as a means of advertising 10. It explains what the product is associated with Several companies put their brand names based on different variables.Some name their product on the basis of their owners. Honda motors were named after Soichiro Honda, Harley Davidson motors was found by combined efforts of William S. Harley, Arthur Davidson and Walter Davidson. TATA motors was named after Jamsedji Tata(JRD Tata), Adidas sports wear was named after Adi Dasler and Bajaj auto was named after Jamnalal Bajaj. Some have named the products after the name of places like Chevrolet Tahoe SUV, British Airways, Sanmiguel beer, hamburger named after â€Å"hamburg†, a place in Germany, Hindustan petroleums named after â€Å"Hindustan† meaning India and others.Brand names named after names of animals and birds are Dove soap, Mustang automobiles, Greuhound buses, Panther condoms and others. Brand names has always been an important aspect of marketing strategy. Organizations spend millio ns searching for a valid name for the organization. They make sure that the names suit to the product or service the company is offering. They too ensure that those names do not collide with brand of other organization. Eg: World Wide Fund (WWF) filed World Wrestling Federation (WWF) a legal suit for keeping a similar name. Due to this world wrestling federation had to change its name.Therefore choosing brand name is a very sensitive decision. For choosing a brand name, an organization has to follow given procedures: 1. Define objectives 2. Generate possible names 3. Screen initial candidates 4. Study the candidate names 5. Properly research final candidate 6. Select the final name Therefore to establish a strong brand, it has to take in consideration the following blocks of brand building: Resonance Resonance Imagery Imagery Feelings Feelings Salience Salience Performance Performance Judgements Judgements Fig: Brand Building Blocks Fig: Brand Building BlocksSalience is the level of awareness regarding the brand to the customers. It checks the ability of a customer to recall and recognize a particular brand or its logo, symbol, name. After the customer’s awareness is identified, it checks the performance of the brand regarding how reliable and durable the brand is. It also checks the serviceability i. e. ease of repairing the product if needed. After the performance is identified, it views the imagery aspect i. e. who uses the brand, conditions of use of the product, brand personality, values etc. It is the way the people think about a brand and is more concerned with intangible aspect.Brand judgments are customer’s personal opinions about the evaluations about the brand that consumers form by combining brand performance and imagery blocks. Customers judge the brand on the basis of quality, credibility and superiority. Another building block is feelings with the brand. They are customer’s emotional responses and reactions towards the brand . It checks what type of feeling they get by the use of the brand like feeling of warmth, fun, security, self respect, excitement status etc. Final brand building is resonance. It is the ultimate relationship with the brand.Resonance is measured in terms of intensity of psychological bond with the brand and the degree of loyalty towards the brand. Positioning aspect of brand In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Brand positioning is at the heart of marketing strategy. It is the act of designing the company’s offers and image so that it occupies a distinct and valued place in the minds of target customers. As the name implies, positioning means finding proper location in the minds of customer.Any company cannot formulate its marketing strategy without positioning its brand in certain aspects. Positioning explains what the brand intends to provid e to the customer. It reveals what the product is related to. Brand positioning describes how a brand is different from its competitors and where, or how, it sits in a particular market. The company has to keep in mind that positioning should be clear, distinct and relevant. For example, Apple and Windows both are well known brand. Consumers are aware that they both are computer brands dealing in entertainment, but Apple stands for style, cool quotient, iPod etc. here as Windows stands for world class operating system, quality etc. Consumer can easily identify point of similarities and points of difference between the two brands. This process of creating point of similarities and points of difference in consumer’s mind is called Brand Positioning. Companies position their brands in different ways so as to create a distinct image in the market. They may position it on different bases like low price, high price, size, package, quality, gender, endurance, substitution and many o thers. Positioning of different brands: 1. Low price brand: Wal-Mart retail store . High price brand: Rolex, Mercedes Benz 3. Quality brand: IBM, Toyota, Motorola 4. Endurance: CEAT tyres, Land rover, Honda 5. Size: Nano car, Slim Motorola mobile 6. Gender: Gillette Razor, Axe perfumes, Fair ; Handsome for men Femine magazine, Avon cosmetics, Fair ; Lovely for women 7. Substitution: Sugar free Natura has placed itself as substitution for sugar and Eveready milk powder for liquid milk Similarly Coca-Cola has positioned as a cold drink useful in summer and there are many feelings associated with it and not only as a mere drink.On the other hand Pepsi has positioned as a cold drink for the young generations and Mountain Dew has presented its image as a drink for adventure loving customers. Sometimes, same positioning does not work out for the company in long run. It has to reposition and revitalize its brand over times either to revive or strengthen its brand. Different marketing strat egies, several research plans has to be worked out and sometimes-even management structure has to be changed in order to revalue the brand. There are several Brand reinforcement strategies that the organization can adopt overtime to cope with the changing situations.Some of them are: 1. Maintaining brand consistency: Brands should be able to provide a consistent image to occupy a shelf in the mind of customers. If not, it may fail in the market situation. For example Gateway computers applied various strategies and themes to extend the brand with mergers and portfolios. Due to this, customers confused with its positioning and its stock price reduced from USD100 to USD 3 in 2005. 2. Protecting sources of brand equity: Any organization should know its strength factor. It should identify its major source of brand equity to sustain in the market.At certain times, brand have to revitalize itself since there many forces acting in the market to rule out other brands. Companies might have t o adapt to following Brand Revitalization strategies to resurrect itself: 1. Expanding brand awareness: Brand awareness can be expanded through: a) Identify new usage opportunities Charles Revlon introduced nail polish not only as a matter of covering nails but as a match for dress, style sense and beauty. b) Identify completely new ways to use the brand Wrigley’s chewing gum introduced itself as not only a gum but as an alternative for smoking. 2. Improving brand image:Different ways of improving brand images are: a) Repositioning the brand Harley Davidson’s motorbikes were previously believed to be used by rowdies. The riders who rode Harley had some rough like character like long hairs, big muscular arms, and tattoos painted on their bodies and moustache and beards. Those made people perceive that only rowdies rode those motors. Later Harley Davidson relaunched itself as a bike for gentlemen leaving apart its previous image. Similarly Harley encouraged lady riders t o take the riders edge by introducing a poster of a lady rider with a tagline –â€Å"I am not a back rest†. b) Changing brand elementsKentucky Fried Chicken changed its name (brand element) to KFC (although, it is only short version of the full name) to perceive a healthier image. Also, Federal Express (a courier company) changed its name to FedEx to sound more professional. c) Entering new markets Brunswick Billiards introduced new strategy to pool market to enforce its sales targeting female customers. Initially wives would not approve the purchase of billiard board in their home as it was called a male type of game. Later it introduced elegant designs targeting design conscious women who would now purchase a pool table on aesthetics ground and a showpiece to room.Lets take an example of a company who adopted Brand revitalization strategy to resurrect its brand position after being at height at its low: Lacoste sportswear, founded in France, 1933 became a style icon by selling polo shirt featuring a crocodile logo in it. In 1980, when it was owned by General Mills (cereal makers), it failed to keep up with fashion trends and sales began to drop. Company cut prices and started to sell it to discounter’s like Kmart and Wal-Mart that further damaged brands image. Then in 2002, Robert Siegel, former Levi’s executive was appointed to oversee the brand in United States.He withdrew Lacoste products from all non-luxury stores and discounters. It regenerated its fashion trends by introducing tight fitting shirts for women that raised revenues of women wear from 7% to 33%. It opened own brand boutiques in fashionable shopping areas. Due to this, Lacoste’s US revenues rose more than 280% between 2003 and 2005. There are several challenges to products today sometimes because of the competition and sometimes due to the implementation of wrong product strategy. An organization has to keep in mind the nature of product and suitable market ing strategy.Marketing campaigns has to be launched depending upon what class of customer it is intending to serve, gender of customer, objectives of campaign whether it is market penetration or improving market share or survival mode. Appropriate strategy at the right time invites fortunes and mistimed marketing strategy might backfire the organization. Therefore right plan for the right brand is always critical. Marketing strategies for effective brand building 1. Selecting brand elements like name, logo, symbols, slogans, and packaging. 2.Adopting proper product strategy like achieving a satisfactory level of customers perception towards the quality of the product and relationship marketing 3. Adopting pricing strategy like improving consumers price perception towards the brand and relevant price setting 4. Promotion through marketing communication options and integrating marketing communication programs like advertising, direct selling, public relation, and trade promotion etc. 5. Leveraging secondary associations: brands may be linked to other entities that have their own knowledge structures in the mind of customers.When brands are linked to these entities customers assume that those characteristics that they hold about those entities also may be true with the brand. For example when Adidas brand was endorsed by tennis star Roger Federer (then No. 1 rank), then people who knew Federer as best tennis player also developed similar attitude towards the features of Adidas brand. There are certain strategies for building a strong brand. Some of them are: Licensing: Licensing creates contractual arrangements whereby firms can use names, logos, and characters of other brands to market their brands for some fixed fee.People pay fees to use popular names such as Harry potter, Spider-Man, SpongeBob, Angry Birds or any famous celebrity in their products so that they too gain popularity easily. For example, when you buy a copy of Microsoft Office you are not actuall y purchasing Office–you are entering into a license agreement that allows you to use the product under the specified terms and conditions they have outlined in the license agreement. Similarly designer such as Calvin Klein command large royalties for the right to use his name in variety of merchandise. Franchising:A franchise is a license issued to someone to operate a business using a common brand name, a common operating support system and involving the payment of initial and/or ongoing fees. A franchise also offers the franchisee with the ability to capitalize on the know-how and systems that have been proven to be successful. . Small-business owners pay companies for the rights to use their trademarks, services and products in return for support and company guidelines on how to run their particular businesses. Many industries have companies using the franchise model, including food, lodging and business services.For example McDonalds has over 75 percent of its worldwide r estaurants independently owned. Business owners can purchase a new or existing restaurant. An initial down payment is required, and the rest of the cost can be financed for up to seven years. During the terms of the franchise agreement, ongoing fees include rent and service fees. It is one of the world’s famous franchises. Some challenges in Brand Management: 1. Brand switching customers 2. Media fragmentation i. e. introduction of several medias for promotion that may lead to increase cost and cluttering of information 3. Increased competition 4. Growing need for customer concern . Sometimes socio-cultural issues also leads to create problems in brand management. For example nudity in advertising are strictly banned in South Asia. Due to this, advertisements of brands of apparels, innerwear, and lingerie may not produce the desired response. 6. Sometimes the brand name themselves may imply different meanings in several countries. Some of the global branding Mishaps are prese nted below: a. When Braniff translated a slogan touting its upholstery, â€Å"Fly Leather†, it came out in Spanish as â€Å"Fly Naked†. b. Coors put its slogan, â€Å"Turn it Loose†, into Spanish, where it was read as â€Å"Suffer from Diarrhea†. c.Chicken magnate Frank Perdue’s line, â€Å"It takes a tough man to make a tender chicken†, sounds much more interesting in Spanish: â€Å"It takes a sexually stimulated man to make a chicken affectionate†. d. Why Chevy Nova never sold well in Spanish-speaking countries: No Va means â€Å"It doesn’t go† in Spanish. e. When Pepsi started marketing its product in China, they translated their slogan, â€Å"Pepsi brings you back to life†, pretty literally. The slogan in Chinese meant â€Å"Pepsi Brings Your Ancestors Back From The Grave†. f. When Coca-Cola first shipped to China, they named the product something that when pronounced sounded like, â€Å"Coca-Cola†.The only problem was that the characters used meant, â€Å"Bite the wax tadpole†. They later changed to set of characters that mean â€Å"Happiness in the mouth†. g. A hair products company, Clairol introduced the â€Å"Mist Stick†, a curling iron, into Germany only to find out that Mist is slang for manure in German. h. When Gerber first started selling baby food in Africa, they used the same packaging as in the United States, with the cute baby on the label. Later they found out that in Africa, companies routinely put pictures on the label of what is inside because most people cant read. i.Japan’s Mitsubishi Motors had to rename its Pajero in Spanish-speaking countries because the term related to masturbation. j. Toyota Motor’s MR2 model dropped the number in France because the combination sounded like a French swearword. Here is a list of Top ten Brands in year 2012 1. Coca-Cola : It’s brand value raised by 9% than last year. Last year too it was Ranked as number one. 2. Apple : Despite Steve Jobs passed by, its brand value rose by 129% from last year. Last year it was at number eight. 3. IBM : It’s brand value rose by 8%. Last year it was at number two. 4.Google : It’s brand value rose by 26%. 5. Microsoft : It’s market value went down by 2%. Last year it was No. 3. 6. GE : General Electric’s brand value rose by 2%. last year, it was No. 5. 7. McDonald : It’s brand value rose by 13% than last year. 8. Intel : It’s brand value increased by 12%. 9. Samsung : It’s brand value rose to 40% from last year. 10. Toyota : It’s brand value rose to 9% from last year. Source: International Business Times. Conclusion In the above-mentioned information, we have seen that brand management is really an essential element in marketing.No company can thrive towards success if it is not able to choose the right branding strategy according to the market situation. Global compet ition has made it even more complex. Brand name is the one that identifies the company in the market and if not careful, brand name may be solely responsible for causing downfall of the company. I chose this topic, â€Å"Brand Management†, because in my Bachelors Degree, I studied Marketing as my course of specialization in last two semesters. I am very interested in studying marketing because it a dynamic subject and I like studying more about Companies, their Branding Strategies and the easons why they succeded or failed. I am very much interested to do the marketing course in my Masters Degree. This will give me more exposure to the complex business structure and as well as help me guide my career in this field. References Websites www. wikipedia. com www. google. com www. BusinessDictionary. com www. managementstudyguide. com www. whatis. com www. slideshare. com www. entreprenuer. com www. bigkerbang. com www. internationalbusinesstimes. com Books Strategic Brand Managem ent, Keller, Kevin Lane Fundamentals of Marketing, Agrawal, Dr. Govind Ram

The eNotes Blog We Must Obarmate Against the Loss of WordsTo Let Them Go Would beVenalia

We Must Obarmate Against the Loss of WordsTo Let Them Go Would beVenalia Adopt a word. Save our language. Why save a word? Well, as the website savethewords.org argues, 90% of everything we write is communicated by only 7,000 words, yet there are old words, wise words, [and] hard-working wordsthat once led meaningful lives [but] now lie, unused, unloved, and unwanted. The site draws you in with a clever cacophony of sounds and a modernist canvass of labels and signs, each in different fonts, colors, and sizes. Hover over a word and it pipes up with pleas like Choose me! while the word next to it demands, Yo, pick me! Click on a word, and you are invited to adopt it.   If you make the commitment, you hereby promise to use this word, in conversation and correspondence, as frequently as possible to the best of [your] ability. Enter your username and password, and you are now the proud adoptive parent of a wayward word. After adopting, you are also encouraged to buy a t-shirt with your word of choice. Savethewords.org is the brain-child of advertising executive Edward Ong. Ongs agency, Young and Rubicam, based in Kuala Lampur, Malaysia, was hired by the Oxford English Dictionary to promote the print version of its dictionary. Both the OED and Young and Rubicam hope that interest in the obscure words, not found in the online version of the OED, will promote sales of its traditional print version. In an interview with National Public Radios All Things Considered, Ong confessed to host Robert Siegel that they have been shocked by the popularity of the site: The site kept crashing, he said, and we wondering: What in the world? We found that a lot of people have adopted it, a lot of bloggers have used it, a lot of people are talking about it. So, what are you waiting for? A periantique word just might give you cause for some good blateration at your next cocktail party.

Character Development using the main theme in Scarlet Letter essays

Character Development using the main theme in Scarlet Letter essays The Scarlet Letter, by Nathaniel Hawthorne proposes many themes and morals. The most apparent theme is Be true, be true, be true. This theme connects with many details through out the novel. The characters development during the story was effected by this theme dramatically. Hawthornes theme had an impact on the characters actions and how the story ended. A character highly impacted by this theme was Arthur Dimmesdale. In the beginning of the novel, he was less than true to himself and the public, but was a respected icon in the community. His eloquence and religious fervor had already given the earnest of high eminence in his profession. He was a person of very striking aspect, with a white, lofty, and impending brow, large, brown, melancholy eyes, and a mouth which, unless when he forcibly compressed it, was apt to be tremulous, expressing both nervous sensibility and a vast power of self-restraint. (64) He would not confess that he was the father of Pearl, a baby born out of the act of adultery. Because he did not confess he became two-faced, putting on a different face in public and another to himself and Hester. The lies ate at his conscience wearing him down which caused him to appear more frail as time went on. His form grew emaciated; his voice, though still rich and sweet, had a certain melancholy prophecy of decay in it; h e was often observed, on any slight alarm or other sudden accident, to put his hand over his heart, with first a flush and then a paleness, indicative of pain. (117) In the end Dimmesdale could not deal with the lies and sins consuming his life. He felt he had to do the right thing and tell the truth to the public. While he was confessing to the sin, his physical appearance changed. ...an epoch of life more brilliant and full of triumph than any previous one, or than any which could hereafter be. He stood, at this moment, on the very pro...

Data Analysis on Questionnaires (edit) Research Paper

Data Analysis on Questionnaires (edit) - Research Paper Example The first question in this survey simply asked patients to list the age at which they were diagnosed with diabetes. The participants in this group were diagnosed with Type 2 diabetes at ages ranging from 31 to 50, the youngest being a woman who initially developed Gestational diabetes during a pregnancy. Eighty-four percent of the participants were diagnosed when they were in the range of 40 to 49-years-old, supporting the evidence showing that this type of diabetes is most commonly found in adults. Answers referring to the diagnosis of the participants show a trend that most people are unaware that they even suffer from the disease until they are diagnosed by a medical professional. Participants were asked how they were diagnosed with diabetes with the second question of the survey. Almost half of the surveyed group – forty-eight percent – went to their general practitioner based on symptoms that the patients recognized as possibly being linked to diabetes because of family members with the disease or for symptoms ranging from wounds that would not heal to dizziness to rapid weight loss or gain. Glucose tests were then performed to diagnose the disease. Conversely, the other fifty-two percent of the participants were surprised by a diagnosis of diabetes. Three women developed Gestational diabetes during or after pregnancies when no history of the disease was present. The other ten participants were all incidentally diagnosed because of other health problems. Half were being hospitalized for other illnesses and blood tests showed abnormal glucose levels. The other half was having routine blood tests, pre-surgery blood tests, and even an insurance s creening when their diabetes was diagnosed. Thus, while almost half of the group was aware of present symptoms of the disease, over half had no idea they had any blood glucose abnormalities until the lab test results were stumbled

Corporate Branding and Public Relations Term Paper

Corporate Branding and Public Relations - Term Paper Example Corporate branding is characterized by a deliberate thrust on the part of the management of corporations to present to its public its most important and distinguishing attributes and to differentiate it among other corporations (Balmer, 2001 qt. In Kirby, 2003). It is a precursor to a more comprehensive corporate identity, which communicates these attributes beyond the mere public and also to the companies' stakeholders. The internal relations of the corporation bears heavily on the unity and consistency of the messages and images presented to the public, and this also has to bear on the way public relations is accomplished. The intention of those who manage corporate identities is to develop them along through strong internal relations that embody the unified intentions, meanings, and vocations of the entire corporation, and to present them in that form to the public and to its stakeholders. This approach to its formation includes the following areas of marketing defined by Balmer (2001). These are its identity, its personality, its service, and its image or reputation. The company's identity is said to embody all these, and public relations is seen as a vehicle that presents the whole to the public as its identity. Furthermore, there are several dimensions to the identity of a corporation: the actual, communicated, conceived, ideal and desired identities. The important players in establishing corporate identities have been identified as the management and the stakeholder groups, and the identity becomes the point of contact between these two players (Kirby, 2003, p. 11). The corporation's identity influences the direction of the public relations campaign. The strategy of the organization is often developed in order to garner the trust of the public. This strategy is a part of the organization's image, and once it is developed, the public relations campaign exploits as much of its attributes as possible in order to promote a particular aspect of the corporation's identity.     

The perfect age to get married Essay Example | Topics and Well Written Essays - 500 words

The perfect age to get married - Essay Example Marriage is a serious institution that is respected by both culture and law. This being the case, it should be approached in a careful manner due to its delicate nature. One of the major reasons why in the recent times many marriages are ending up in divorce is because either both or one of the partners was not ready to enter into marriage in the first place. In fact, in the past, 50 percent of marriages in America have ended up in divorce (Gibson). For example, quite a number of people get into marriages either because they were forced into it by situations or pressure from various aspects of life. A good example is when a young lady gets married to a man as a result of getting an unwanted pregnancy. This is especially common among teenagers and people in their early 20s. For me to arrive at the conclusion that one should get marriage at the age of 35 there are various factors that I have put into consideration. Firstly, at the age of 35, a normal person with the right priorities is well matured both physically and emotionally. This stipulates that he /she has seen their share of life, thus, they know how to handle different situations in the right way. Physically, particularly in women, one’s body is fully developed to handle pregnancies since in most cases children often accompany marriage. The other factor to be put in consideration is education. By the age of 35, irrespective of which profession one has undertaken, most people who are focused in life will have completed their education, and will most probably be working. For professions that require one to undertake studies for a long time, one is likely to be in their specialization phase of their professional education, by the time they are 35 years. This ensures that one can support themselves financially, as well as be able to support the family that comes with marriage. Another issue that makes 35 the perfect age

Dexter Morgen- Vigilante Serial Killer Essay Example for Free

Dexter Morgen- Vigilante Serial Killer Essay To those who disagree with the stance of fictional vigilantly heroes such as Dexter Morgan, in effort to convince them that the vigilante’s actions have earned societys full support, the offenses commonly lain against them will be disproved and a new perspective will be given to support them. Dexter is a serial killer in Miami, FL from Dexter, a series on Showtime; however Dexter only kills murderers. Dexter is considered a felon and his actions are a capitol offense. Many would consider that grounds for Dexter to be thrown into jail, or even face death-row. But look at all the murder we allow and encourage today. Our military is trained to kill Americas enemies. While not everyone approves of war and while no one enjoys it, war is a part of our past and will be a part of our future. If nothing else, war must be accepted. Killing has gone on since the beginning of human history- whether that is Cain and Able, or the war between Sumer and Elam. Who gets to decide who is an enemy of America? The obvious answer is Congress. But Congress is a group of elected officials here to serve its people. Our government of the people, by the people, and for the people is created for us. So ultimately we decide who our enemies are. We the people decided who we go to war with- who we kill. How do we decide who is an enemy of America? There are many acceptable answers such as: any one who threatens our interests, any one who disagrees with our laws, or any one who attacks our country. September 11, 2001 a terrorist organization known as Al-Qaeda attacked America by sending planes through the World Trade Centers in New York and the Pentagon in Virginia. Al-Qaeda unjustly killed 3,000 Americans and Americans justly kill people like this every day. If killing and war are accepted responses to threats posed against the way we live, then who makes the distinction between what killing is just and when killing is necessary. The answer is simple- the law. This topic no longer becomes a moral issue but an issue of law. If Dexter, like our troops over seas, is killing murders then morally Dexter has support. But not full support- not support from the law. There is no arguing murder is against the law, but there are no doubt exceptions. The military is a great example of citizens who, by our laws, can kill. These men are legally allowed to, or licensed, to kill. These are the citizens who kill murders that have or will murder Americans if given the chance. These murderers exist not only over seas, but also in America- killing 16,000 Americans annually. The court system will do the best they to capture them, but what happens when they fail? When citizens stand up against a crook, murderer, or rapist, the punishment lies with the man who rid the world of the injustice; the man that can not let injustice stand is the man that the law says is out of hand. Why should the good be punished? Murder is usually considered an act of passion. Its usually a one time thing which is why most murderers dont get the death penalty. However, certain acts of passion fit the bill on who should get killed in the electric chair. A man who rapes and murderers victims deserves a much more severe punishment than the man who shot that felon. Most wouldnt mind that the rapist was killed and most would believe that the man who shot the rapist had a good mind to do it. If these actions were perfectly legal, it would spark a movement. A movement that would result in the death or thousand of people who believe they are capable of killing felons too. A movement begun with the good intention of cleaning up our streets that will end with them covered in blood. Civilians should not be encouraged to fight crime. But just like policemen and detectives, with training they can. A license to kill these murderers is the best weapon against them. A process should be set in place to allow for this. When the system fails, these licensed killers can put to rest those who murder. Dexter must find proof of the murderers guilt. It is part of his â€Å"code.† A set of rules made for what person he can kill. Dexter can only kill someone who is a murder, for no condonable reason. If Dexter finds this proof, he is free to kill. Why not make the code the description for who a licensed killer can kill? This will lower the rates of overall death tolls and will stop other murderers who kill for a morally wrong reason or for none at all. If Dexter can kill legally, he has then earned all the support he needs. Dexter doesnt need to be famous, he doesn’t need to have to world accept him, he just needs understanding. He has urges to kill, so why not use them for good? Dexters dark side could be used to created a brighter world, because there can be no light without the dark. If Dexter could be given a license to kill, we all would be in a safer place.

A Review on Client Side Load Balancing

A Review on Client Side Load Balancing Prof. Vikas Nandgaonkar, Prof.Prashant Dongare Harshal Mahajan, Awadhoot Lele, Akshay Gaikwad Abstract : Load balancing is an important issue while managing server resources in a cloud environment. The concept behind load balancing is to manage server load which includes number of resources like avaliable RAM,CPU bandwisth, etc as well as to manage incoming request on the server. In cloud environment, it is important that even small application requests from clients must be served with an appropriate response, but in convensional approach, it becomes difficult to serve small data resourcesover large ones. Here load balancing plays an important role by managing and distributing load from one server evenly across multiple servers. Our approach is to perform load balancing at client side which means to shift load management process at client side hence reducing servers load balancing overhead. Keywords— string matching, experimental algorithms, text processing, automaton, pattern I. Introduction Cloud computing may be a new term within the computing world and it signals the appearance of a brand new computing. Cloud computing is Associate in Nursing on demand service within which shared resources, data, computer code and alternative devices area unit provided in step with the purchasers demand at specific time. It’s a term that is mostly employed in case of web. the complete web is viewed as a cloud. Capital and operational prices is cut victimisation cloud computing. Load equalisation in cloud computing systems is absolutely a challenge currently. continually a distributed resolution is needed. Jobs can’t be appointed to acceptable servers and purchasers separately for economical load equalisation as cloud may be a terribly complicated structure and elements area unit gift throughout a good unfold space. Our aim is to produce Associate in Nursing analysis and comparative study of those approaches. Cloud computing could be a bunk meaning totally different things to different individuals. For some, its simply in our own way of describing IT (information technology) outsourcing;others use it to mean any computing service provided over the Internet or an identical network; and a few outline it as any bought-in laptop service you utilize that sits outside your firewall. Different types of cloud Based on the domain or environment in which clouds are  used, clouds can be divided into 3 categories: Public Clouds It is type of cloud which can be access from  anywhere in the world and can be accessed by anyone. Examples of this cloud are Amazon’s or Google’s cloud  which are open to all after specific SLA between user and  provider. Private Clouds In this type of cloud the specific  organization’s or company’s employee can only get access  and it will be accessible only within organization’s premises  and by authenticating each and every user, it is not open to  all. Hybrid Clouds (combination of both private and public  clouds) This types of cloud are combination of both public  as well as private cloud. Most of the commercial use is  influenced by this type of cloud. Different services provided by Cloud Fig 1: Services of cloud.[1]. A. Infrastructure as a Service (IaaS) Means we have a tendency to area unit buying access to raw computing hardware over world wide web,such as servers or storage. Since we have a tendency to get what you would like and pay-as-you-go, this is {often|this can be} often said as utility computing. normal net hosting may be a straightforward example of IaaS: we have a tendency to pay a monthly subscription or a permegabyte gigabyte fee to own a hosting company serves up files for our web site from their servers. B. Software as a Service (SaaS) Means we use a  complete application running on someone elses system. Web-based email and Google Documents are perhaps  the best-known examples. C. Platform as a Service (PaaS) Means we develop  applications using Web-based tools so they run on systems software and hardware provided by another company. So, for example, we might develop your own ecommerce website but have the whole thing, including the shopping cart, checkout, and payment mechanism running on a merchants server. Force.com (from salesforce.com) and the Google App Engine are examples of PaaS. Existing Load Balancing Algorithm A. Dynamic Load Balancing Algorithm: In a distributed system, dynamic load equalization is worn out 2 totally different ways: distributed and non-distributed. within the distributed one, the dynamic load equalization algorithmic program is dead by all nodes gift within the system and also the task of load equalization is shared among them. The interaction among nodes to attain load equalization will take 2 forms: cooperative and non-cooperative [4].Dynamic load equalization algorithms of distributed nature, typically generate additional messages than the non-distributed ones as a result of, every of the nodes within the system must move with each alternative node. A benefit, of this can be that though one or additional nodes within the system fail, itll not cause the overall load equalization method to halt, it instead would effects the system performance to some extent. Distributed dynamic load equalization will introduce Brobdingnagian stress on a system within which every node must interchange standing info with each alternative node within the system. In non-distributed kind, either one node or a gaggle of nodes do the task of load equalization. Non-distributed dynamic load equalization algorithms will take 2 forms: centralized and semi-distributed. within the initial kind, the load equalization algorithmic program is dead solely by one node within the whole system: the central node. This node is exclusively chargeable for load equalization of the entire system. the opposite nodes move solely with the central node. In semi-distributed kind, nodes of the system square measure partitioned off into clusters, wherever the load equalization in every cluster is of centralized kind. A central node is nonappointive in every cluster by acceptable election technique that takes care of load equalization at intervals that cluster. Hence, the load equalization of the entire system is completed via the central nodes of every cluster[4]. Strategies in Dynamic Load Balancing: 1) Transfer Policy: The part of the dynamic load balancing algorithm which selects a job for transferring from a local node to a remote node is referred to as Transfer policy or Transfer strategy. 2) Selection Policy: It specifies the processors involved in the load exchange (processor matching) . 3) Location Policy: The part of the load balancing algorithm which selects a destination node for a transferred task is reffered to as location policy or Location strategy. 4) Information Policy: The part of the dynamic load balancing algorithm responsible for collecting information about the nodes in the system is reffered to as Information policy or Information strategy. B. Distributed Load Balancing For the Clouds: (a) Honeybee Foraging Algorithm: In load-balancing operation,[2] every server takes a specific bee role with possibilities post exchange or pr. These values area unit wont to mimic the bee colony whereby an explicit range of bees area unit maintained as foragers – to explore (px); instead of as harvesters – to take advantage of existing sources. A server with success fulfilling asking can post on the advert board with likelihood pr. A server might at random select a virtual server’s queue with likelihood px(exploring), otherwise checking for an ad (watching a waggle dance). In summary, idle servers (waiting bees) follow one in every of 2 behaviour patterns: a server that reads the advert board can follow the chosen advert, then serve the request; therefore mimicking harvest behaviour. A server not reading the advert board reverts to forage behaviour; pairing a random virtual server’s queue request. associate degree corporal punishment server can complete the request and calculate the prof it of the just-serviced virtual server. Fig 2 :Virtual Servers and Advert Boards[2] II. Problem Statement To develop scalable, secure and fault tolerant client side load balancing application to leverage strength of cloud components[1] by using signature driven load management algorithm along with dynamic time wrapping[3]. Proposed System In our proposed model we establish cloud setup between  two computers using Ubuntu, xen and Eucalyptus on  peer to peer network. This can be discussed as follows- 1. Cloud Setup Creating cloud (test bed) by using  (Ubuntu, Xen and Eucalyptus 2. Resource Monitoring monitoring critical  resources like RAM, CPU, memory, bandwidth,  partition information, running process information and  utilization and swap usages etc. 3. Load Balancing load balancing algorithm for  homogeneous and heterogeneous architectures. 4. Testing In order to evaluate the performance of  complete setup, need to deploy resource monitoring and  load balancing tools on test bed and evaluate  performance of our algorithm. A. What is Resource Monitoring? Cloud computing has become a key manner for businesses to manage resources, that square measure currently provided through remote servers and over the web rather than through the recent hardwired systems that appear therefore out of date nowadays. Cloud computing permits corporations to source some resources and applications to 3rd parties and it means that less problem and fewer hardware in an exceedingly company. rather like any outsourced system, though, cloud computing needs watching. What happens once the services, servers, and web applications on that we tend to have faith in run into hassle, suffer period, or otherwise don’t perform to standard? however quickly can we tend to notice and the way we tend toll can we react? Cloud watching permits America to trace the performance of the cloud services we would be victimisation. whether or not we tend to square measure victimisation in style cloud services like Google App Engine, Amazon net Services, or a made-to-order answe r, cloud watching ensures that every one systems square measure going. Cloud watching permits America to follow response times, service accessibility and a lot of of cloud services in order that we are able to respond within the event of any issues. B. Approach to Resource Monitoring Here during this section we tend to area unit developing Associate in Nursing application in java where we tend to area unit observance the node resources like RAM, CPU, Memory, Bandwidth, Partition data, Running method data and utilization by employing a Third Party merchant application like SIGAR (System data Gatherer and Reporter). Proposed Algorithm Client side load balancing system which leverages strength of cloud components and overcomes above mentioned disadvantages Signature Driven Load Management(SigLM) using Cloud The above algorithm works by capturing system’s signature like available RAM, current CPU bandwidth available and other resources. Once captured, that value is compared with default threshold value and accordingly load like incoming requests is shifted to target node machine using Dynamic Time Wrapping (DTW) technique. Dynamic time wrapping works by considering source node as given by SigLM algorithm and makes some calculations to predict target node to which the load is to be shifted. This algorithm has better results than conventional algorithms with following advantages : Caption of resource signature. Scheduling by comparing signature of each server. 30%-80% improved performance than existing approaches Scalable, efficient and 0.0% overhead Dynamic time wrapping (DTW) for selection of target node at runtime. Client side means to perform load balancing before requests hit to server. D. Conclusion : In this paper we tend to created non-public Cloud setup mistreatment Ubuntu, xen and Eucalyptus which we tend to use as a workplace for closing implementation of DTW algorithmic program. we tend to conjointly did literature survey of existing resource observation tools additionally as load leveling tools and are available up with Associate in Nursing algorithmic program for various design with higher performance. In this paper we tend to discuss the implementation modules of Signature pattern matching DTW algorithmic program with the right flow diagrams that simplifies the work of Load Balancer. The planned metrics may be any refined by taking a lot of elaborate formalism for every module. References [1] Tony Bourke: Server Load Balancing, OReilly, ISBN 0-596-00050-2 [2] Chandra Kopparapu : Load Balancing Servers, Firewalls Caches,Wiley, ISBN 0-471-41550-2 [3] Robert J. Shimonski : Windows Server 2003 Clustering LoadBalancing, Osborne McGraw-Hill, ISBN 0-07-222622-6 [4] Jeremy Zawodny , Derek J. Balling: High Performance MySQL,OReilly, ISBN 0-596-00306-4 [5] J. Kruskall and M. Liberman. The Symmetric TimeWarpingProblem: From Continuous to Discrete. In Time Warps,String Edits and Macromolecules: The Theory and Practiceof Sequence Comparison, pp. 125-161, Addison-WesleyPublishing Co., 1983. [6] Matthew Syme , Philip Goldie: Optimizing Network Performancewith Content Switching: Server, Firewall and Cache Loadbalancing, Prentice Hall PTR, ISBN 0-13 101468-5 [7] Anthony T.Velte, Toby J.Velte, Robert Elsenpeter, Cloud  Computing A Practical Approach, TATA McGRAW-HILL Edition22International Journal of Advances in Computing and Information ResearchesISSN: 2277-4068, Volume 1– No.2, April 2012 [8] 2010.Martin Randles, David Lamb, A. Taleb-Bendiab, A Comparative Study into Distributed [9] Load Balancing Algorithms for Cloud Computing, 2010 IEEE 24th International Conference on Advanced Information Networking and Applications Workshops. Mladen A. Vouk, Cloud Computing Issues, Research and Implementations, Proceedings of the ITI 2008 30th Int. Conf. on Information Technology Interfaces, 2008, June 23-26. [10] Ali M. Alakeel, A Guide to Dynamic Load Balancing in Distributed Computer Systems, IJCSNS International Journal of Computer Science and Network Security, VOL.10 No.6, June 2010. [11]  http://www03.ibm.com/press/us/en/pressrelease/22613.ws [12]  http://www.amazon.com/gp/browse.html?node=20159001 [13] Amazon Elastic Compute Cloud http://aws.amazon.com/ec2/. [14] M. Vlachos, M. Hadjieleftheriou, D. Gunopulos, and E.Keogh. Indexing Multi-Dimensional Time-Series with Support for Multiple Distance Measures. Proc. of SIGKDD, 2003. [15] Keogh and C. A. Ratanamahatana. Exact indexing of dynamic time warping. Journal of Knowledge and Information Systems,2004.23